I knew it was going to be a good week in the town “I love to hate the most” when our taxi driver told us a joke about Wayne Newton’s head floating in Lake Mead. The funny part, was that we all believed he was telling the truth. Joke on us. What wasn’t a joke were his salt and pepper side burns. He kindly obliged me a photo op and immediately became the first Las Vegas member of the Grow Some Hair Team(GSHT). The crew from Marin immediately hit the Sand’s Convention Center to check on the status of our crates. A few of us broke off early and headed out to Boulder City to set up for the dirt demo, or should I say dust bowl.
According to Wikipedia, a dust storm or sandstorm is a common meteorological phenomenon in arid and semi-arid regions. Dust storms arise when a gust front blows loose sand and dust from a dry surface. This clearly means that Boulder City, NV, the site of the last, at least for now, Vegas Dirt Demo, qualifies as an area prone to its fair share of sandstorms. It was fitting, then, that the dirt gods of Boulder Canyon punished participants, and vendors, with dry, scorching temps, sirocco like winds and little mini-dust devils that intermittently flit through the vendor area wreaking total gritty havoc on everyone. Soldiering through these conditions were eager dealers and industry types, excited to check out and ride 2011 product. Reinforcing my bias that our new CXR carbon 29er is an amazing bike were rave rider reviews and the fact that it won the “Product Shoot Out” MB UK conducted. The new Mount Vision 140mm, as well as the Team DH, our 250mm offering, were also garnering attention.
That’s Guy Kesteven,product tester extraordinaire for MB UK, getting ready to garner some attention by striking a pose at sunset…..I like your work Guy. In some twisted, ironic way it felt good to leave the baked harshness of Boulder City for the faked harshness of Las Vegas. Check back for another update on how my first time on the floor as marketing manager went….my head is still spinning!