The Marin Story
MADE FOR FUN
Marin Bikes are Made For Fun. Since the first mountain bikes bearing the Marin Bikes name debuted in 1986, the brand has been dedicated to enriching the lives of our riders by making fun, high caliber bicycles, which provide years of riding enjoyment. We operate a business based on hard work, fueled by passion, and fulfilled by the satisfaction of bringing the joy of cycling to riders across the world.
Whether your idea of fun involves riding rugged trails to that high alpine lake, pinning on a race number and entering your first race, taking the long way home on your commuter bike, bikepacking to that remote campsite, or just exploring the neighborhood bike paths, Marin brings the fun to your ride. It’s the principle that guides us when developing new bikes, from long-travel, trail-devouring machines that are at home in some of the world’s most challenging race circuits to the multi-surface capable pavement collection. Each model is designed to be playful and to maximize the opportunities for two-wheeled fun.
The success of Marin’s first model, the Madrone Trail turned heads and laid the groundwork for three decades of performance-minded mountain offerings.
Just two years after the company’s founding, the well-received 1988 Marin Team Titanium broke new grounds as one of the industry’s first production titanium mountain bikes.
Marin has long had a history of innovation, and has been a leader in bringing new categories to market.
Based close to the urban cycling hotbed of San Francisco. Marin was at the forefront of the new hybrid category, and introduced some of the first models in the industry, expanding the brand into a new segment of riders.
A pioneer in full-suspension design. The 1993 Titanium FRS incorporated early Manitou Suspension Components and weighed just 25 pounds. Jurgen Beneke piloted the Titanium FRS to a world championship that year.
Time flies by
Throughout the ‘90s and 2000s. Marin built a worldwide following by offering innovative, competitive bikes and successful sponsored riders. Hydroformed, monocoque, and an increasing number of full suspension models, as well as the Quad-Link design, came to market. These MTB models coupled with a greater emphasis on pavement bikes, had firmly entrenched Marin as on of the bicycle industries key influencers.
The Attack Trail enduro and the Mount Vision trail bikes hit the market, bringing Marin into the realm of carbon full suspension mountain bikes. An all-new line of “Speed Commute” Fairfax models bring a new style to the hybrid lineup and win awards and accolades from media and riders.
The IsoTrac-equipped Rift Zone 29er lands, now featuring 120/110mm of wheel travel, and available carbon fiber frames.
In celebration of Marin’s 30th Anniversary, the Pine Mountain and Four Corners models return to the lineup. The heritage-inspired models utilize cromoly frames and graphic packages that harken back to Marin’s influential early years.“Beyond Road” Gestalt line debuts, giving riders new options in the burgeoning multi-surface / gravel category
Capitalizing on Marin’s world-class supply chain, the all-new Hawk Hill trail bike becomes and industry benchmark, offering the rider outstanding performance that defies the price tag. The Hawk Hill quickly becomes Marin’s top selling model, both in units as well as in dollars.
A full suspension renaissance with the groundbreaking Wolf Ridge leading the charge developed in partnership with the technology provider Naild, the Wolf Ridge brings what is truly the first all-new suspension design to the market in years, garnering dozens of glowing reviews, as well as some of the cycling industry’s highest accolades.
Expansion of the hit MultiTrac line, with additional Hawk Hill models, as well as the Rift Zone moving to the platform, alongside the new B-17.
Remaining one step ahead of industry trends, Marin brings a large number of new models to market, including the Presidio, and ebike families along with expansion of other popular lines.
The Rift Zone Carbon models join the fray, elevating the MultiTrac line with high performance frames and new spec offerings.
The all new Headlands brings carbon to the “Beyond Road” segment, in a truly Marin style, with abundant utility and fun baked in.
The Alpine Trail E models steal the stoplight, garnering nothing but praise from both media outlets and riders alike. The Alpine Trail Es take all the greatness of our longest-travel aggressive endure platform to make Marin's most capable eMTB to date.
On the pavement side the Larkspur brings back the classic "mixte" style bike, mixing styling cues of earlier mountain bikes with modern components, resulting in a one-of-a-kind multi-surface cruiser.
A new year kicks off with a bang, as an update to the rider-loved Alcatraz is introduced. The popular dirt jump/slopestyle model, developed in conjunction with legend Matt Jones, is now offered in two frame sizes and fresh, eye-popping graphics.
Further refinements to other model families in the Marin line bring a new top-shelf Rift Zone Carbon 29 XR model, electric-assist versions of the Stinson comfort bikes, expansion of the popular DSX flat-bar gravel lineup, and more.