The Marin Story
THE SOUL OF MARIN
At Marin, we believe life is better with bikes. Our brand was born in a cycling mecca, and we ride the same trails and routes that bred mountain bikes and many of the most prolific and innovative brands in our sport. At 30+ years old, we continue to have the same childlike fascination and obsession with bikes that brought us to this industry.
We believe that bikes make us better people: healthier, more relaxed, and happier. It is our mission to get you on a bike, and to make sure that you have a good time doing it. To that end, we make a wide range of models, from exotic, full suspension, high tech rippers, to bike path cruisers. We’re committed to cycling’s wide range of disciplines. If you’re a hard-core mountain bike rider, or a casual cyclist, you’re like us and we’d like to go for a ride together.
Marin County California is the birthplace of mountain bike culture, and home to many of the people and places that have shaped the sport since those first informal, now-legendary, races down Mt. Tamalpais. Marin Bikes was founded in 1986 during the earlier days of mountain biking, and today offers a complete line of mountain, pavement and kid's bikes.
Bob Buckley took up mountain biking on the advice of his doctor, and soon found himself immersed in the sport and dreaming of a better bicycle. Teaming up with local enthusiasts, Buckley founded Marin Bikes to create affordable, quality bikes inspired by the burgeoning scene and ever-expanding trail network in the surrounding hills. Sunshine Cycles in Fairfax, CA served as the hub of local bike culture, and it was there that Buckley met Marin's first product manager, future National Champion and Mountain Bike Hall of Fame inductee Joe Murray. Dave Turner, later of Turner Bikes, was also instrumental in Marin's early product development.
The success of Marin’s first model, the Madrone Trail, turned heads and laid the groundwork for three decades of performance-minded mountain offerings. Just two years after the company's founding, the well-received 1988 Marin Team Titanium broke new ground as one of the industry's first mass-produced titanium mountain bikes. It was at this time that Marin began naming models after the iconic landmarks of Marin County: Muirwoods, Bolinas Ridge, Pine Mountain, Indian Fire Trail, Eldridge Grade and Hidden Canyon.
Taking early notice of a resurgence in pavement bikes, Marin introduced its first hybrid and road models in 1991, expanding the brand into new segments of riders including the now-explosive urban segment.
On the mountain bike technology side, Marin has long been a pioneer in full-suspension design — the 1993 Marin Titanium FRS incorporated early Manitou suspension components and weighed just 25 lbs. Jürgen Beneke piloted the Titanium FRS to a World Championship that year, securing the Marin brand in the minds of the riding public with iconic graphics and a charcoal grey and anodized color scheme that remains a memorable part of the mountain bike palette.
Throughout the '90s and 2000s Marin built a worldwide following through innovative, competitive bikes and successful sponsored riders. Hydroformed, monocoque and an increasing number of full-suspension models and the QUAD-link design, coupled with a greater emphasis on pavement bikes, had firmly entrenched Marin as one of the bicycle industry’s key influencers.
The past decade has been fruitful; Marin Bikes went through a renaissance under new ownership and management in 2013 and has fully overhauled the lineup, netting numerous awards from media outlets throughout the globe. The Wolf Ridge, utilizing groundbreaking Naild R3ACT – 2Play suspension technology took the mountain bike market by storm in Spring 2017, while the Hawk Hill garnered Marin’s second consecutive Editor’s Choice award from Bicycling Magazine.
The future for Marin is bright, with a competitive lineup of mountain, fitness/transit, drop bar and pedal-assist bikes.